I have participated in the 6th of 9 Virtual Exchanges that we are implementing in the framework of the project Cities of Learning: Youth Co-design learning, civic and career pathways (CLYouth or Youth Co-Design) and organised by the Cities and Regions of Learning Network and Associazione Interculturale Nur.
In this meeting aimed at learning about effective communication strategies to implement on- and offline for advocacy campaigns, participants have learned about:
- communication as a key to addressing systemic challenges and effecting a change
- advocacy campaigns as one of the prime ways by which this change can be achieved
- the power of stories and how to find your right audience & message
- using more than one communication channel to reach your audience
- Cities and Regions of Learning and CLYouth
- digital Open Badges for learning recognition
The Virtual Exchange has taken place online on May 3rd 2022.