#DigitalMarketing webinars

Content

📍What? - FREE online webinar series about digital marketing📲
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A Comprehensive Curriculum for Digital Marketing Success
Our educational programme has been carefully designed to provide participants with a thorough understanding of digital marketing concepts and best practices. The curriculum is built around six essential modules, each addressing a specific aspect of digital marketing:
Module #1: What is Marketing? This introductory module will help you understand the concept of marketing and its importance throughout history. We'll explore the benefits and challenges of becoming a digital entrepreneur and discuss how digital marketing can play a crucial role in the success of your ventures.
Module #2: Ethics and Social Responsibility. Ethics and social responsibility are essential components of any successful marketing strategy. In this module, we'll delve into the principles of ethical marketing and discuss how they can be applied to create campaigns that resonate with your target audience while promoting social good.
Module #3: Marketing FunctionIn this module, we'll examine the primary marketing activities of an organisation and how they contribute to its overall success. From market research and product development to advertising and sales, you'll gain a deeper understanding of the diverse roles and responsibilities that make up a marketing team.
Module #4: Digital Presence VS Provided Value.This module will explore the difference between having a digital presence and providing genuine value through digital channels. We'll discuss the importance of creating engaging and valuable content for your audience and highlight strategies for establishing a solid online brand.
Module #5: Digital Marketing I. This module will cover the basics of ICT tools, digital marketing methodologies, and tools and create a marketing plan. You'll learn about essential digital marketing technologies and techniques and how to develop a comprehensive plan to guide your online marketing efforts.
Module #6: Digital Marketing II. This advanced module delves into various types of digital marketing, customer understanding, measurement and metrics, conversion, organic channels, paid channels, email marketing, affiliate marketing, and referral marketing. You'll learn in-depth about modern digital marketing campaigns’ diverse strategies and tactics.
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📅When? - 5 sessions at 11:00 - 12:00 every Saturday , starting on April 29th
You can join any session, which you are intersted in. It`s not obligatory to visit all of them. 
 29th of April,  1 session - Inroduction 
6th of May, 2 session Module #1 and Module #2
13th of May, 3 session Module #3 and Module #4
20th of May, 2 session Module #5 and Module #6
27th of May, Prepation session for Expernship in Slovakia, July 
👤For whom? 
- person 18-30 years old
- live in Belgium
- able to communicate in English 
- interested in the digital marketing
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The DIGMA Project, or Digital Marketing for NEETs, is an innovative Erasmus+-funded initiative that teaches digital marketing skills to young people not currently in education, employment, or training (NEETs). Our primary goal is to increase their employability by equipping them with valuable knowledge and practical tools in digital marketing.
Our strategic objectives are centred around developing and disseminating educational programmes, training materials, and guidebooks to help participants gain a competitive edge in the job market. 

Resources

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Congratulations on earning the Digital Marketing Mastery Badge! This badge recognizes your achievement in completing an exclusive, FREE webinar series designed to empower you with essential skills and knowledge in the field of digital marketing.
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Through the six comprehensive modules, you gained a deep understanding of the key concepts and practices of digital marketing. In Module #1, you explored the concept of marketing and its importance throughout history, while Module #2 delved into the principles of ethical marketing and social responsibility. Module #3 examined the primary marketing activities of an organization, while Module #4 highlighted the importance of creating engaging and valuable content for your audience. In Modules #5 and #6, you learned about essential digital marketing technologies and techniques and how to develop comprehensive plans to guide your online marketing efforts.

Tasks

Task no.1

Issued by organiser or scanning QR code

Register for the exclusive, FREE webinar series designed to empower you with essential skills and knowledge in the field of digital marketing.
Attend and actively participate in all six comprehensive modules of the webinar series.
Complete all assignments and assessments provided in each module of the webinar series.
Obtain a passing score on all assessments to demonstrate mastery of the course material.
Apply the knowledge and skills gained through the program to create and implement effective digital marketing campaigns that drive business success.
Upon completing these tasks, you will receive the Digital Marketing Mastery Badge, which recognizes your achievement in completing the program and your expertise in digital marketing.

Technology and computers

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Organisers

Antwerpen City of Learning

Badgecraft hosts this platform and develops it together with leading educational organisations. The European Union's programme Erasmus+ granted co-funding for building the first version of this platform. Contact support@badgecraft.eu.