Creative Communications (workshop)

Wednesday, February 15, 2023 16:00 - 18:00

Add to calendar

Overview Badges Endorsements

Creative Communications (workshop)

Wednesday, February 15, 2023 16:00 - 18:00

Add to calendar

Join

Content

﻿Registration form﻿
﻿
To register for the first workshop, get at least 2 badges before the registration closes. The maximum number of participants for this workshop is 35 people. The online registration will be open until February 13, 23:59 CET. We will send a Zoom link to registered participants on February 14.
﻿
The daily task of NGOs is to create positive changes in society. However, often public organizations spend so much energy on these changes that they don't have enough energy and expertise to communicate about their activities. The situation is usually even worse with strategic communications – how to define your target audience, what creative approach to choose, and how to set communication goals.
﻿
At the same time, we can't ignore the fact that communications have great power – to multiply the influence of organizations many times. This workshop was created precisely to help NGOs with this job.
﻿
During this workshop we will discuss:
﻿
What is the power of communications. Why do you need a communication strategy?
Target audience and its needs: why do posts with kittens have more likes than posts about global warming.
Human-centered communication: why human is not such a rational being and what this means for NGOs.
Creativity and its primary laws: why (not) everyone can come up with a genius idea.
Most effective creative techniques: limitations and construction.
Spreading creative ideas: why an idea is only the beginning of your communication campaign.
﻿
About the trainer:
Julia Salizhenko is the creative director of Platfor.ma – agency for social change and online magazine. As an expert in creative communications and management, she consulted more than 30 media and NGOs from Ukraine, Belarus, Kyrgyzstan, Georgia. Together with the team, she launched over a hundred communication projects for Ukrainian and foreign organizations and businesses, including UNICEF, WWF, UN, World Health Organization, Grammarly, and others.

Get activity badge

Creative Communications Jedi Get this badge

I know how to define a target audience, what creative approach to choose, and how to set communication goals.

Tasks

Task no.1

Issued by organiser or scanning QR code

To receive this badge, you must participate in a workshop.

Skills

ESCO

#communicate with target community

Civic engagement

Added to playlist (1)

Time to complete: 2 hours

Organisers

OEEC

Used in playlists

Badgecraft hosts this platform and develops it together with leading educational organisations. The European Union's programme Erasmus+ granted co-funding for building the first version of this platform. Contact support@badgecraft.eu.